What you need to know about BTN Group’s first Business Travel Trends and Forecasts conference in APAC

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The Business Travel Trends and Forecasts conference series has been a stalwart in the business travel industry for over a decade, offering a platform for corporate travel professionals to gather intelligence, share experiences, and discuss emerging trends. As part of its global expansion, the conference is now making its highly anticipated debut in the bustling business hub of Singapore, bringing together a large contingent of travel managers, industry experts and buyers from across Asia-Pacific (APAC). 

The Business Travel Trends and Forecasts conference is a one-day, buyer-focused event series aimed at uniting corporate travel professionals and facilitating information sharing. Through expert-led sessions and interactive discussions, attendees gain valuable insights into industry changes and engage in discussions on common challenges, effective solutions, and future trends in business travel management.

Business Travel News (BTN), a renowned source of news, analysis, and research for business travel and meeting professionals for over 39 years, spearheads these conferences. With a rich history of organizing successful events globally, BTN’s conferences have consistently provided invaluable industry knowledge and facilitated networking opportunities.

Who is the conference made for?

The conference caters to qualified corporate travel managers and procurement and sourcing professionals responsible for managing their organizations’ travel and meetings programs. By attending the BTN conference, participants gain access to a wealth of knowledge and benefit from information sharing with peers in an open forum. Key takeaways include insights on business travel forecasting, the evolution of airline distribution in the APAC market, data management strategies, overcoming barriers to travel innovation, and maximizing relationships with Travel Management Companies (TMCs).

Its Significance to APAC’s business travel community:

After a decade of successful conferences held primarily in the UK and the US, the BTN conference series is finally expanding its horizons to the APAC region. This move signifies the growing importance of APAC in the global business travel landscape and offers a unique opportunity for corporate travel professionals in the region to benefit from BTN’s expertise and collaborative platform.

Jen Bankard, Senior Director, Content Solutions and Conferences at BTN Group shared with us that expanding to APAC is the natural next step,

With more than 60,000 business travel and meetings executives getting their breaking news, research, analysis and industry next practices from BTN in Europe and North America, along with the presence of the other Northstar brands in Asia-Pacific, this seemed like a natural next step. We actually had started planning to bring our Business Travel Trends & Forecasts conference to Asia-Pacific before the pandemic, so this has been a long time coming.”

The coming of BTN’s conference series to APAC is a significant development for the region’s business travel community. APAC has witnessed rapid economic growth, becoming a pivotal hub for global business activities. By hosting the conference in Singapore, a renowned business and travel destination, BTN aims to foster collaboration, promote industry innovation, and address the unique challenges faced by APAC travel professionals.

The expansion is a great way to provide APAC’s business travel community’s need for more quality content, as the esteemed Bankard puts it,

“…As the business travel industry continues its recovery from the Covid-19 pandemic, travel managers need opportunities to benchmark and exchange best practices with their peers and they are expected to be more strategic in the oversight and implementation of managed travel programs in an increasingly complex environment.”

Trutrip’s involvement in BTN’s conference

Trutrip is particularly keen to support BTN’s conferences due to their unique focus on information sharing rather than being trade-dominated events. The emphasis on collaboration and innovation aligns with Trutrip’s vision of driving positive change in the industry. By participating in BTN’s conferences, Trutrip seeks to contribute to the growth and advancement of the corporate travel sector, benefiting both industry professionals and travellers alike.

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Trutrip is proud to be an active participant in the upcoming BTN conference. Sani Guow, our own esteemed Product Head, will join a panel of experts from BCD Travel and EY. Together, they will discuss the recalibration of the corporate travel industry in light of the Covid-19 pandemic, emphasizing the importance of investing in the future and supporting innovation. The panel will delve into bringing new products to market, overcoming barriers to entry and growth, and how corporate travel buyers can foster travel startups and promote innovation within the industry.

Don’t miss out on a day of insights and networking!

The inaugural BTN conference in APAC marks a significant milestone for the region’s corporate travel professionals. Register now for the conference, free of cost, by visiting the BTN Group’s site. Secure your spot today and join us in Singapore for a day filled with knowledge-sharing, interactive discussions, and networking opportunities that will empower you and your organization in the world of corporate travel.

We look forward to welcoming you to the BTN conference and being a part of the exciting journey of redefining business travel in APAC.